It’s said that beauty is in the eye of the beholder. But when it comes to protecting the appearance of a product, the law doesn’t care whether it’s modern, rustic or futuristic.
If a product has new and unique features they can be protected with a Design Registration that entitles the owner to a monopoly over the design. These features include the product’s shape, configuration, pattern and/or ornamentation.
In a marketplace crowded with products that may perform the same function, having a unique appearance may be the deciding factor that captures a consumer’s interest and results in the purchase of the product. That unique feature that makes you look different to everyone else could be the factor that puts your sales above everyone else.
How Griffith Hack can help you
Our team partners with clients to secure and challenge design rights in Australia and New Zealand, and internationally.
We have considerable experience advising on a wide range of designs matters and understand the process from beginning to end. From identifying the new and unique aspects of your design, to litigation and dispute resolution, we are your trusted advisor throughout all stages of the design registration process.
Our team of designs professionals, trade mark attorneys and lawyers work collaboratively to ensure that no stone is left unturned to ensure that our clients’ designs are protected.
Our expertise and services
Griffith Hack’s designs team can assist you through all stages of the design registration process. We provide tailored advice and personal support across the following areas.
- Identifying the new and distinctive aspects of a design
- Filing and prosecuting designs to certification
- Australian and international filings for domestic and international clients
- Handling litigation and dispute resolution
- Validity opinions on design registrations
- Registration renewals
- Advising on design portfolio management, and options for managing registered design data to maximize the value of the designs
